Pop-Under
Our Definition
A type of window that hides behind the browser window of a Web site, primarily used in online advertising. Because they are less obviously obtrusive than a pop-up ad, pop-under windows, they tend not to bug users as much.
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Sources and Online Definitions
A type of
window that appears behind the
browser window of a Web site that a user has visited. In contrast to a
pop-up ad, which appears over (on top of) the browser window, a pop-under is less obtrusive as it hides behind other windows. Pop-unders are used extensively in
advertising on the Web, though advertising is not the only application for pop-under windows.
A pop-under is also referred to as a pop-under ad.
See "How to Deal With Pop-Ups" in the "Did You Know..." section of Webopedia.
A relatively new form of online advertising, similar to a pop-up ad. Pop-under ads appear in a new browser window when a user logs onto a Web site that serves the ad, but unlike pop-up ads, pop-under ads appear behind the current browser window so users don’t see them right away. The ad becomes more evident when the user closes the browser window. Pop-under ads are less intrusive that pop-up ads.."
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